MY GSM NETWORK LEAGUE
The Global system for mobile communication (GSM) was launched in Nigeria in 2001. Econet wireless, now Vmobile was the first network provider to launch GSM services in Nigeria. Then came MTN, MTEL and finally came the glo-mobile network. Having experienced the services of these network and interviewing other consumers of telecommunication services, I have come up with a league of GSM networks in Nigeria.
The standings on this league was based on network performance on the following: audio service quality, data service quality, average on time of network, technology. And more.
Glo mobile
Glo mobile is a subsidiary of Nigerian’s second national carrier Globacom. Glo mobile was the last GSM network to deploy in Nigeria. However, glo mobile remains the most innovative and aggressive of all. The GSM network operators in Nigeria today. The network currently boasts of about 6.5 million subscribers, less than 3 years after it switched on its services. This makes glo mobile one of the fastest growing networks in the world.
Glo mobile can be described as a pace setter as most of what Nigerian GSM subscribers enjoy today were introduced by the company.
Glo mobile introduced the one dial philosophy. Before glo mobile launched its network in Nigeria, Nigerians never knew that it was possible to dial a number once and connect through. Then subscriber had to dial a number for about four to seven times, before the call gets through. These days the situation has changed, since all networks have now embraced the one dial philosophy, although some of them are still struggling. Another first for glo mobile is the per second billing system. Nigerians were paying for calls on a per minute bases for there calls until glo mobile came to the seen and introduced a pay by the second system that Nigerians had been yearning for.
The massive growth in mobile telecommunication penetration in Nigeria would not have been possible without glo mobile. Glo introduced the N1(0.8 cents) SIM pack. This enables lots of Nigerians to subscribe to GSM networks. Prior to then, Nigerians were paying between N6000 ($49) to N20,000 ($161) for GSM SIM packs. Today, Nigerians are effectively paid to own SIM packs, all thanks to glo mobile.
Glo mobile is also first in technology innovation,they were the first network to deploy 2.5G technologies in Nigeria. Glo mobile was also the first network operator to introduce mobile internet, mobile banking, multimedia messaging services (MMS) .Glo with pride
V-mobile: mobile formally Econet wireless was the first GSM network to switch on in Nigeria, but lack of capital hindered their progress. However since the re-branding of the company a lot of progress has been made by the company. V-mobile now boasts of high quality voice services, in addition the overall service quality of the V-mobile network has greatly improved. Infact, most people I interviewed seem to suggest that the V-mobile network is the most improved GSM network in Nigeria. V-mobile seems to follow the good examples set by glo-mobile in the telecommunication industry.
MTN:
MTN is known as that network that fails all the time.
MTN seems to spend more money on media advert, rather than invest on improving the quality of its services. They seem to forget that adverts work only when you have a good product. However, this marketing strategy seems to be working for MTN now, but for how long? Nigerians are not becoming more literate and technology savvy and such a marketing strategy is bound to fail in the Nigeria of the future. MTN is known for charging the highest tariff in the industry, even though they do not match it with high quality services. MTN was using the slogan "the best connection” before glo-mobile came into the seen. However, when it was obvious to them they were no longer the best connection, because of the emergence of glo-mobile, they changed their slogan to “everywhere you go” to emphasize that the MTN network was the most deployed network in Nigeria. However, now that glo-mobile also claims to be everywhere, one wonders what the new slogan for MTN would be?
MTEL:
Mtel is a subsidiary of the government owned first national carier, NITEL. MTEL is the under achiever of the industry. Infact, Mtel is 4th in the league because there are only four companies in the league. Mtel does not advertise, infact I can not remember the last time I saw an mtel ad. Mtel also lacks innovation. However, the only thing that mtel can boast of is having one of the lowest tariffs in the industry.
The standings on this league was based on network performance on the following: audio service quality, data service quality, average on time of network, technology. And more.
Glo mobile
Glo mobile is a subsidiary of Nigerian’s second national carrier Globacom. Glo mobile was the last GSM network to deploy in Nigeria. However, glo mobile remains the most innovative and aggressive of all. The GSM network operators in Nigeria today. The network currently boasts of about 6.5 million subscribers, less than 3 years after it switched on its services. This makes glo mobile one of the fastest growing networks in the world.
Glo mobile can be described as a pace setter as most of what Nigerian GSM subscribers enjoy today were introduced by the company.
Glo mobile introduced the one dial philosophy. Before glo mobile launched its network in Nigeria, Nigerians never knew that it was possible to dial a number once and connect through. Then subscriber had to dial a number for about four to seven times, before the call gets through. These days the situation has changed, since all networks have now embraced the one dial philosophy, although some of them are still struggling. Another first for glo mobile is the per second billing system. Nigerians were paying for calls on a per minute bases for there calls until glo mobile came to the seen and introduced a pay by the second system that Nigerians had been yearning for.
The massive growth in mobile telecommunication penetration in Nigeria would not have been possible without glo mobile. Glo introduced the N1(0.8 cents) SIM pack. This enables lots of Nigerians to subscribe to GSM networks. Prior to then, Nigerians were paying between N6000 ($49) to N20,000 ($161) for GSM SIM packs. Today, Nigerians are effectively paid to own SIM packs, all thanks to glo mobile.
Glo mobile is also first in technology innovation,they were the first network to deploy 2.5G technologies in Nigeria. Glo mobile was also the first network operator to introduce mobile internet, mobile banking, multimedia messaging services (MMS) .Glo with pride
V-mobile: mobile formally Econet wireless was the first GSM network to switch on in Nigeria, but lack of capital hindered their progress. However since the re-branding of the company a lot of progress has been made by the company. V-mobile now boasts of high quality voice services, in addition the overall service quality of the V-mobile network has greatly improved. Infact, most people I interviewed seem to suggest that the V-mobile network is the most improved GSM network in Nigeria. V-mobile seems to follow the good examples set by glo-mobile in the telecommunication industry.
MTN:
MTN is known as that network that fails all the time.
MTN seems to spend more money on media advert, rather than invest on improving the quality of its services. They seem to forget that adverts work only when you have a good product. However, this marketing strategy seems to be working for MTN now, but for how long? Nigerians are not becoming more literate and technology savvy and such a marketing strategy is bound to fail in the Nigeria of the future. MTN is known for charging the highest tariff in the industry, even though they do not match it with high quality services. MTN was using the slogan "the best connection” before glo-mobile came into the seen. However, when it was obvious to them they were no longer the best connection, because of the emergence of glo-mobile, they changed their slogan to “everywhere you go” to emphasize that the MTN network was the most deployed network in Nigeria. However, now that glo-mobile also claims to be everywhere, one wonders what the new slogan for MTN would be?
MTEL:
Mtel is a subsidiary of the government owned first national carier, NITEL. MTEL is the under achiever of the industry. Infact, Mtel is 4th in the league because there are only four companies in the league. Mtel does not advertise, infact I can not remember the last time I saw an mtel ad. Mtel also lacks innovation. However, the only thing that mtel can boast of is having one of the lowest tariffs in the industry.
posted by passyjango @ 2:18 PM
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